At Med-fx Limited, we take your privacy very seriously. To this end, before you send any personal information to Med-fx Limited , please read the privacy statement set out below.

Overview

The Data Protection Act 1998 (the Act) regulates the processing of information relating to you and grants you various rights in relation to your personal data.

Med-fx Limited is committed to ensuring that your privacy is protected and that it complies with its obligations under the Act.

The statement explains how we will treat any personal information that you provide to us when you use this site. It also outlines some of the security measures that we take in order to protect your privacy and gives certain assurances on things we will not do.

The information we collect and how we use it

We may, from time to time, such as when you register on our website at www.medfx.co.uk, collect information about your business such as company name and address, areas that interest the company as well as personal information from you, such as your name, job title, email address and business phone number.

Accordingly, we may collect and process information received from any of the following:

1. Information you provide by filling in forms;
2. Details of any transactions between us by whatever method, and of the fulfilment of your order(s);
3. Information you provide when entering prize draws or competitions;
4. Information collected from optional surveys used for research purposes;
5. Details of your visits to the Website and the resources that you access; and
6. If you contact us, we may keep a record of that correspondence.

Use and Retention of Personal Information

We gather this information to allow us to:

1. Process your order and for accounting purposes to ensure the correct operation of your account;
2. Complying with our legal and regulatory obligations;
3. To enable you to take part in offers and redemptions by third party suppliers;
4. To enable you to register on and use our websites or The Desktop Directory electronic ordering system;
5. To send you promotional material and catalogues where requested, as well as using it to develop and improve our services;
6. We may use aggregated information for the purposes of tracking the usage of our services and in order to help us develop and improve the website and such services. We may pass this information to third parties. The aggregated information and statistics will not, however, include details that can be used to identify you;
7. To provide you, from time to time, with information by email or other methods about Dental Directory services and products, which we think may be of interest to you; and
8. To keep you informed from time to time of other products and services which may be of interest to you, offered by carefully selected organisations. You will be given the opportunity to opt-out of receiving such information.

Maintenance of Accurate Information

We strive to ensure that the information we maintain about our customers is accurate, current and complete. We respond to requests from customers to correct inaccurate information in a timely manner.

Cookies

This site uses temporary cookies in order to control access and keep your account secure.

No data is stored in these cookies other than your website Account ID, the URL of the page you requested and the time of your last activity on the website.

The sole use and purpose of the cookies is to manage account access, and they are only stored until you finish your website session.

If you wish to do so, you may enable the "Remember Me" feature. This will store your website Account ID and password in cookies on your computer.

Please note that this feature should never be used on a public or shared computer.

Security

Any personal data saved is held safely on our servers with security systems preventing unauthorised access and we always aim to ensure that it is treated confidentially.

Links to Third Party Websites

Our site may, from time to time, contain links to and from the websites of our suppliers, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and accordingly we cannot accept any responsibility or liability for such policies. It is, therefore, advisable to check these policies before you submit any personal information to these websites.

Updating your personal information

We will try to ensure that your details are accurate and kept up to date. Information is collected lawfully and in accordance with the Act.

If any of the information that you have provided to us changes, please let us know the correct details by emailing us at sales@medfx.co.uk.

Access to Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to Our Privacy Policy

Any changes we make to our Privacy Policy in the future will be posted on this page. Please do check our Privacy Policy from time to time to take notice of any changes made. By providing us with your personal information, using the Website and/or any service offered via the Website, over the phone, or by placing orders after we have changed the terms of our Privacy Policy, you will be deemed to have accepted these changes.

This Privacy Policy was last updated on 25 February 2014.